

by Vikki Barcroft
RECENT & CURRENT PROJECTS

Arm's Interim Global Director of Events
Leading the global team to deliver high profile flagship events
Leading a team of 25 across EMEA, APAC and USA. Working with senior stakeholders across Arm to plan and deliver the event strategy from within enterprise marketing. Focusing on experience led immersive virtual event delivery with key audiences. Researching & developing hybrid event plans for 2022 and beyond.

Group Account Director - The Fresh Group
Heading up the Core Account Team to deliver projects across 20 clients
Overseeing all project delivery; account and project management, budgeting, forecasting and income, account development and client relationships. Leadership and team personal development, focussing on career progression, process implementation and improvement. Strategic and long term planning, bringing together heads of departments for regular catch ups.

Account Director - Live Union
Leading the project and delivery of a global series of internal events
Working with both client event and marketing teams, and agency technical, production and creative teams to lead on and develop a bespoke virtual event experience for a global series of strategic internal events. Full virtual event management support and guidance including client technical training to manage aspects of production within the platform backend.
TESTIMONIALS
Get in Touch
Interested in learning more about me, my work or how we can collaborate on an upcoming project? Feel free to reach out anytime, I would be more than happy to chat.
Based in Manchester, working around the UK and internationally.
Manchester, UK
